This study aims to analyze the business feasibility of Royaal Steak , a western food culinary business specializing in Chicken Bar & Steak in Salatiga City, Central Java. The primary objective is to comprehensively assess the business potential from various aspects to support sustainable growth. The research employs a mixed-methods approach, combining qualitative and quantitative methods. Data were collected through direct observations, customer reviews, and monitoring of the business social media platforms. The analysis covers six key aspects: legal, market and marketing, management and human resources, technical and technological, environmental, and financial. The results indicate that Royal Steak is feasible to operate, as it demonstrates strong competitiveness through consistent product quality, affordable pricing targeting students and families, and a strategic location in central Salatiga. However, some weaknesses need to be addressed, including incomplete business legality, non-digitized financial records, and the absence of integrated food delivery services. Recommendations include improving legal documentation, modernizing the financial system, integrating food delivery platforms, and developing menu innovations and marketing strategies. This study highlights the importance of conducting a business feasibility study as a strategic guide for initiating and developing a business in a competitive era.