This study aims to implement website-based digital marketing to increase brand awareness of products offered by BUMDes (Village-Owned Enterprise) Bulu Cindea. The problems addressed include the continued use of conventional marketing methods, the lack of digital marketing implementation to reach a wider market, and low public awareness of BUMDes products. The research uses the Research and Development (R&D) method, which consists of preliminary studies, product development, trials, implementation, and evaluation. The website was developed using the WordPress platform and WooCommerce plugin, and its functionality was tested using the blackbox testing method. To measure brand awareness, Google Analytics was used, which showed an increase in potential consumers online, indicated by the growing number of website visitors. The results show that website-based digital marketing is effective in expanding market reach, enhancing product visibility, and strengthening the brand image of BUMDes Bulu Cindea. This research offers practical contributions to the application of digital marketing technology in village enterprises as an effort to support local economic independence.