Micro, Small and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, making them the backbone of the economy that can drive economic growth and create jobs. The development of marketing models through social media is now a trend in marketing a product. Additionally, social media has evolved into a more effective mass communication phenomenon, without the constraints of space and time. This study aims to analyse the use of social media in the development of the Bulak Timur Depok Fashion MSMEs. The research method used in this study is qualitative with a descriptive approach. The research subjects consist of 7 individuals, including 4 Bulak Timur Fashion MSMEs and 3 consumers. Data collection methods include literature review, interviews, and observations. The research findings indicate that most SME fashion entrepreneurs in Bulak Timur have not yet utilised social media in their business development. This study recommends: 1) Enhancing understanding of social media usage, content creation, and social media management; 2) The need for mentoring in training to improve the competencies of entrepreneurs