This study aims to analyze the influence of cafe atmosphere, service quality, and perceived value on customer satisfaction at Meramoe Coffee Shop. The research design employed is causal research with a quantitative approach. Data were collected through a Likert-scale questionnaire (ranging from 1 to 5), distributed to 97 respondents selected using purposive sampling. Data analysis was conducted using multiple linear regression, accompanied by validity and reliability testing, classical assumption testing, and hypothesis testing (t-test and F-test). The findings of this study are expected to provide empirical insights into the extent to which cafe atmosphere, service quality, and perceived value contribute to customer satisfaction at Meramoe Coffee Shop.