This article analyzes the financial performance and managerial strategies of PT GoTo Gojek Tokopedia Tbk post-merger, with a focus on the decline in share price after the IPO. The research aims to identify the factors contributing to the share price decline, as well as the impact of merger, acquisition, and other managerial strategies on financial performance and market perception. The method used is secondary data analysis, encompassing quantitative and qualitative analysis of data from literature, financial reports, and internal management policies. The analysis results indicate that PT GoTo Gojek Tokopedia Tbk has several weaknesses in its financial performance, particularly in terms of liquidity, solvency, and profitability. Although the merger has brought positive impacts such as market dominance and access to wider resources, challenges such as cultural integration, leadership determination, increasing debt and losses, and overly broad service diversification need to be addressed. This research concludees that PT GoTo Gojek Tokopedia Tbk needs to focus on improving operational efficiency, financial management, and business strategy to achieve sustainable growth.